Blog > How to Secure a $10K Opportunity on Upwork with Just One Proposal?
Dmytro Poberezhnyi • 2023-04-12
It's no secret that before rebranding as GigRadar, we were known as Scalifier, a powerhouse in lead generation services for Upwork and other freelancing platforms. Our approach to lead generation, particularly in customizing cover letters, was unyielding. To us, "customization" isn't merely finding a client's name in Upwork feedback or solving puzzles like "write a banana if you're not a bot.", thereafter composing cover letters with generic templates such as "We are the BEST company with 1312 developers onboard!!!11". This widespread tactic is shamelessly labeled as a "customized approach" by many agencies, but let's face it – it's pure BS. ¯\(ツ)/¯
Crafting tailored proposals for the software development sector from the perspective of SDR / Leadgen Manager, with no technical background, requires a blend of wizardry and diligent research.
While AI offers invaluable assistance in such cases today, take a trip down memory lane and explore the old-school proposal crafting techniques that empowered our top SDRs to achieve an impressive 20% LRR in fiercely competitive niches:
1️⃣ Swiftly assessing the landscape, tapping into Quora for just... one minute, and success:
2️⃣ Eager client requests an appointment without further delay:
Questions Section:
➡️ Meticulously examining the attached documents, exploring the links, and skillfully rephrasing them in the proposal: showcasing comprehension.
➡️ Pinpointing the client's core concerns and identifying their true need: a sleek financial tracking tool.
➡️ Resourcefully turning to Quora and Google for vital information with a non-tech background (back in 2021, before ChatGPT's era).
➡️ Addressing every question and request with precision, reinforcing statements with a relevant portfolio case.
➡️ Fashioning a visually appealing, well-organized UX and format for the proposal.
➡️ Incorporating pertinent information in the cover letter, eliminating unnecessary filler.
A proposal that hits the mark with unerring accuracy! 🎯
The key to transforming overlooked proposals into lead-generating triumphs lies in going the extra mile. Investing just a few more minutes in thorough research and honing a deep understanding of your prospects can make all the differencesfully.
✍️ At GigRadar, we're dedicated to helping you achieve outstanding results in lead generation. As part of our subscription service, we provide assistance with proposal writing and share our best practices for success.
Book a demo with one of our representatives to learn more about how we can help you win new clients and stand out in competitive niches!