Blog > Size Does Matter: Upwork Cover Letter

Size Does Matter: Upwork Cover Letter

Dmytro Poberezhnyi β€’ 2023-07-14

Have you ever measured lenght of your..

Hey GigRadar fam!

Phew! It's been a hot minute, hasn't it? We've been elbows deep in code and design, sharpening GigRadar to a shiny point. So, we kinda slipped on the newsletters, turning our weekly gems into a bit of a rare monthly treat. Sorry for going radio silent!

But, here we are, back in the saddle, ready to bring you all the juicy news and tips you've been missing.

In today's catch-up session, we're diving back into the art of snappy cover letters that catch the eye. We'll be putting our Sardor AI up against standard bidding, just to show you how solving the right puzzles and personalizing can pay off big time.

Hold on tight, 'cause we're about to take off!

Analyzing the Impact of Cover Letter Length on Lead Satisfaction: A Comprehensive Breakdown by Paragraphs

πŸ“‘ GigNews

🀏 Size Does Matter

We've noticed an interesting pattern on Upwork that deserves your attention. It all started when our client (Digital Marketing domain), decided to trim down his typically lengthy cover letters into short, precise summaries. What happened next was quite surprising β€” his Lead Reply Rate (LRR) on Upwork doubled in just a week.

We're well aware of Upwork's ever-shifting ranking system, which sometimes showers your profile with views, invites, and more, sometimes without any clear reason. This instance, however, made us wonder if there's more to it.

So, we dug into the data, and, lo and behold, we found that shorter cover letters do indeed yield better results:

Writing an entire pitch in 10 words might be a stretch, but keeping it within 100-150 words seems reasonable enough to initiate a conversation and grab the client's attention.

Why is this effective, you ask? Β 

Well, just imagine being a client inundated with 100+ proposals for a web development position.

It's a challenge to go through each one thoroughly. Long cover letters, extensive portfolio links, and phrases like "I'm a full-stack developer with 10 years of experience" followed by 4000-character-long narratives are simply overwhelming.

What the clients are looking for is something that stands out within the first three sentences, addresses their primary concerns, and gives them a glimpse of how you've tackled similar cases in the past.

Save the rest of the details for a call. Just win the reply. It's as simple as that.

So, how does your cover letter measure up? Is it time for a trim?

✍️ AI vs Manual Leadgen vs Copypasting

Next up, let's talk about our star feature, Sardor AI. As most of you are aware, this cutting-edge tool leverages the power of GPT-4 and has been trained on countless Upwork cover letters sent over the past few years.

Embedded in our Pro Plan since late March, Sardor AI is creating waves of change.

The data speaks for itself: not only the creative fields like game development, design, and marketing, but even the traditionally high-demand sectors like software development, are observing a significant rise in conversion rates when Sardor AI steps into the game. It's not surprising, given that AI can sometimes bring more creativity to the table than a lead generator churning out hundreds of similar letters.

Not only does it boost conversion rates, but it also manages to send proposals more swiftly than before, with an average delivery time of around 13 minutes.

It even nails those "captcha" puzzles like a pro, adding that requested 'banana' at the beginning of proposals.

Best of all, Sardor AI is capable of answering client questions independently, both Upwork-provided and custom ones = higher LRR :)

πŸ’š Upwork News Byte


Quarrels with your Upwork customers just got a smidgen more bearable!

Upwork has introduced status updates for hourly disputes directly accessible from your account. Now, freelancers and agencies have to respond to a dispute within three days on the platform itself. And if you're wondering, this new policy is part of Upwork's Hourly Payment Protection.

So gear up to navigate disputes like a pro, right from My Jobs > All Contracts > Find the job with the dispute > See Dispute.Β 

πŸ’‘ AI tips from Upwork!

Seems like Upwork is taking a page out of our AI playbook with their latest "feature".

They've introduced an AI assistant that "helps" you craft your cover letters. How, you ask?

πŸ€·β€β™€ Probably, by doing a simple keyword comparison between your cover letter and the job post. It then showers you with generic advice.

So, if you were expecting an AI cover letter generator courtesy of Upwork, well, sorry to burst your bubble. It's not happening yet.

πŸ—žοΈ LeadGenNews

🧭 Clearbit's latest guide on lead qualification

This guide unpacks the complex nature of this process, highlighting the importance of tailoring the approach to a company's goals and growth stage A key lesson: avoid a one-size-fits-all model; instead, your lead qualification system should align with your go-to-market strategy and staffing. The guide includes real-world advice, scoring concepts, and discussions on implementing a successful scoring system. It's a must-read for anyone looking to refine their lead qualification process and scale efficiently.

πŸ—‚οΈ How to organize sales leads into a well-structured system by Belkins

Belkins tackles the chaos of lead lists in their latest blog post, sharing their unique approach to organizing sales leads. They offer solutions to help companies prioritize promising opportunities and streamline follow-ups, a challenge faced by a significant 41% of companies.

That's all for this installment, folks! Remember, the digital landscape is ever-evolving. Stay flexible, stay informed, and never stop learning. Until next time, keep crushing those cover letters and climbing the ranks. Your GigRadar fam is rooting for you.

Happy gigging!

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