Pricing
Simple credits.
Priced to pay for itself.
Every plan includes the full AI engine — job filtering, qualification and proposal writing. One credit system across all plans, and credit packs roll over. Existing customers keep their current prices, always.
Start
For solo freelancers who want the machine working for them
billed annually · $129/mo billed monthly
100 credits / mo
Plan credits don't carry over
1 freelancer profile
- ✓AI proposal writing & job qualification
- ✓Verified Business Manager
- ✓Unlimited campaigns
- ✓Real-time alerts — Slack & Telegram
- ✓AI support
Requires a $20/mo Upwork Agency Plus subscription
7 days free · cancel anytime
Agency
For agencies running serious Upwork business development
billed annually · $379/mo billed monthly
350 credits / mo
Plan credits don't carry over
2 freelancer profiles included
each additional profile is $159/mo or $1,548/yr
- ✓Everything in Start
- ✓Human support — priority email
- ✓API access included
7 days free · cancel anytime
Unlimited
For agencies that never want to count anything again
billed annually · $999/mo billed monthly
Unlimited credits
No metering, no overages — one flat bill.
Unlimited freelancer profiles
- ✓Everything in Agency
- ✓Personal manager
- ✓Free migration from any tool
- ✓Truly flat bill — no usage limits of any kind
Using 1,350+ credits/mo or running 6+ profiles? Unlimited is already cheaper for you.
What’s the ROI for your agency?
Projections from GigRadar’s live benchmark data — 1,433 agencies measured over 8 months. Pick your niche and average contract value.
Start
$165/mo all-in
incl. $66 Upwork connects
$55,495
added revenue / year
2.0
new clients / year
2.5
client replies / month
11×
return on cost
Agency
$599/mo all-in
incl. $300 Upwork connects
$252,252
added revenue / year
9.0
new clients / year
11.6
client replies / month
14×
return on cost
Unlimited
$1,599/mo all-in
incl. $800 Upwork connects
$672,672
added revenue / year
24
new clients / year
30.8
client replies / month
14×
return on cost
Projections use median benchmark rates for your niche (reply, call and close rates from live GigRadar data) at each plan’s included monthly capacity, a 40% delivery margin, annual billing, and your Upwork Connects spend (paid to Upwork, ~$1.50–2.00 per proposal by niche) counted as a cost. CRM impact modeled as 2× reply-to-hire conversion. Your results depend on your profile, niche and pricing — this is an estimate, not a guarantee.
Extra credits, when you need them
Buy more anytime. Bigger packs and bigger plans mean cheaper credits — and unlike your monthly plan credits, pack credits roll over.
| Pack | On Start | On Agency |
|---|---|---|
| 500 credits | $500 | $350 |
| 1,000 credits | $850 | $600 |
| 3,000 credits | $2,100 | $1,500 |
What a credit actually buys
Every action, what it costs, and what's free.
| Feature | Credits | Notes |
|---|---|---|
| AI proposals — charged only when one is sent | ||
| Proposal · Budget modelClaude Haiku 4.5 | 2 | Cheapest send — built for high-volume campaigns |
| Proposal · Standard modelGPT-5.6 Terra · GPT-5.2 · GPT-5.1 · GPT-4o | 2.5 | The default most campaigns run on |
| Proposal · Advanced modelClaude Sonnet 4.6 | 3.5 | Stronger reasoning on jobs worth the extra half credit |
| Proposal · Advanced modelGPT-5.6 Sol | 4 | OpenAI's newest, for briefs that need close reading |
| Proposal · Frontier modelClaude Sonnet 5 | 5 | Worth it on high-ticket jobs |
| Proposal · Frontier modelClaude Opus 5 | 6 | For the proposals you cannot afford to get wrong |
| Proposal · Frontier modelClaude Fable 5 | 11 | The strongest model we can buy — reserve it for your best-fit jobs |
| Smart targetingEvery job read and scored against your ICP before writing | +0.5 | Added to the model price — you're never charged for jobs it filters out |
| Template proposalYour own copy, no AI writing | 1.25 | Half the price of an AI proposal |
| Included on every plan — never metered | ||
| Real-time job alertsSlack and Telegram, the moment a job posts | 0 | Unlimited |
| CampaignsFilters, ICP rules, schedules | 0 | Unlimited campaigns on every paid plan |
| Verified Business ManagerCompliant Upwork automation | 0 | Included from Start and above |
| Profile audit & AcademyOptimization tips, 3 courses, 40+ lessons | 0 | Included on every plan |
| API accessYour data and campaigns, programmatically | 0 | Agency and Unlimited |
| GigRadar CRM (paid add-on) — conversations never cost credits | ||
| Master inboxEvery connected Upwork account on one screen | 0 | Reading and sorting messages is always free |
| Replies & messagesReply to any client from the inbox | 0 | Unlimited — we never meter a conversation |
| Manually scheduled follow-up sequencesYour own copy, your own timing | 0 | Unlimited follow-ups on every CRM plan |
| Send & receive filesAttach files straight into the Upwork chat | 0 | 5 files, 20 MB each |
| Meeting booking in chatClient picks a slot without leaving the thread | 0 | Included |
| 10-stage deal pipeline & team seatsEvery deal tracked, individual logins | 0 | Included |
Prices are in credits. What a credit costs you depends on your plan and pack — see the table above. Unlimited isn't metered at all. GigRadar CRM is its own subscription — but nothing you do inside it burns a single credit.
GigRadar CRM
Your Upwork inbox, automated — AI assistant, shared team inbox and meeting scheduling. Add it to any plan.
Explore GigRadar CRM →
Done-For-You
Our team runs your entire Upwork business development — the only offering with a results guarantee 🤝.
Explore Done-For-You →
Questions, answered honestly
What exactly is a credit?
Credits power your campaigns — every plan shares the same credit system, and bigger plans get more of them at a better rate. Your monthly plan credits are a fresh allowance each billing month: they don't stack up if you don't use them. Credits you buy in a pack are different — those stay in your balance and roll over month to month.
What happens if I run out of credits?
You can buy extra credit packs anytime, and bigger plans get cheaper credits. Your campaigns pause gracefully when credits run out — nothing is sent that you haven't paid for, and we notify you well before you hit the limit.
What counts as a freelancer profile (seat)?
A profile that actually sends proposals during a billing month. Profiles that are connected but not bidding don't count, and you get one free profile swap per month for normal team changes.
I'm an existing customer. Does my price change?
No. Your current plan and price stay exactly as they are, for as long as you keep them — we have never raised prices on existing customers and this launch doesn't change that. If the new plans look better for you, you can switch at your renewal date.
When does Unlimited make sense?
Simple rule: at 6+ active profiles or roughly 1,350+ credits per month, Unlimited is cheaper than Agency with extra seats and credits. Below that, Agency wins. We publish the math because we'd rather you pick the right plan than overpay for one.
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